BroadSoft has announced that 01 Telecom, an integrated services provider based in Brighton, Sussex, has launched services to serve the multi-site enterprise market in the UK over the BroadWorks VoIP application platform. 01 Telecom delivers integrated voice and data applications to enterprises in a broad range of sectors including the retail, financial services and travel sectors. These customers do business at a fast pace, and need to be able to cascade information instantly throughout their organisation.

The BroadWorks platform enables 01 Telecom to deliver this capability throughout the enterprise, over multiple sites, instantaneously bringing voice, data, video and business applications together at the desktop.

Enterprise administrators can control calling features for an entire department or a specific individual through the web-based portal, and add, change or move users quickly and at a fraction of the current cost to meet requirements of the organisation.

"Rather than being a slave to the phone, the phone becomes slave to the employee," explained Mark Lower, Managing Director of 01 Telecom. "With BroadSoft's VoIP application software, we are able to take an enterprise into the new world of IP, by making IP telephony work within their current environment. The flexibility of the BroadWorks platform makes that possible."

"01 Telecom offers creative services that enterprise use to improve the productivity and effectiveness throughout their organisations, even across different stores or sites, for example," said Michael Tessler, chief executive officer for BroadSoft. "The 01 Telecom team combines flexible solutions with strong integration capabilities to deliver the best VoIP communication services to their customers."

BroadSoft, with 6 of the top 10 global service providers as customers, offers an IMS-compliant VoIP application platform that can scale to meet the needs of regional VoIP service providers as well as the leading worldwide carriers.